In our experience, it has been best historically not to use an iframe and embed PartnerPage.
The first reason for this is SEO:
- The partner cards and the experience of clicking into specific partner profiles is best indexed on your domain. When you use a CNAME URL branding subdomain, or a CDN to deliver PartnerPage on your own domain, you begin to create “Page Rank” for your partner directory and build SEO recognition on your domain for these pages. Over time these pages rank higher and higher, especially when leveraging dynamic content such as reviews and testimonials as Google ranks user generated content highly.
Also, using an iframe will cause a “double” scroll bar on the right side of the page - one for your page and one for the page within
There are some work-arounds for the double scroll bar but then we have the issue of navigation. If the user clicks into a partner card, it loads in the iFrame and the URL does not change.
For all these reasons we recommend having us brand and try out the directory first with the native branding that will match your site