Website
Add the URL to your website.
About: your about section should quickly communicate:
Who you specialize in serving
The problems you solve
Your core services
Your areas of expertise
What differentiates your approach
The outcomes customers can expect
Avoid: generic claims like “We are a leading full-service agency.”
Instead: be specific about customer, problem, service, and outcome.
This also aligns with how directory experiences generally work: customers search/filter based on services, location, industry, and other characteristics, so specificity makes a profile more useful to the person actually trying to find a partner.
Media
The main area on your profile to showcase visuals. We recommend uploading JPGs or PNGs that reflect your work, your value proposition, and your social proofs. There are 6 media slots available - make sure to use all available slots!
Turn the six media slots into a strategy:
Idea of a nice media portfolio:
Hero: What you do / your positioning
Proof: A customer result or case study
Work: Strong example of your deliverable
Expertise: Your methodology/process
Social proof: Testimonial or recognizable customer
People: Team/expertise/certifications
Videos
Another opportunity to showcase your work, value proposition, and social proofs. This might be screenshots of work examples, or the team.
Client Logos
Boost your company's credibility by emphasizing your client's loyalty and endorsement of your brand.
Resources
A useful catch-all section where you can add URLs, JPGs, PNGs and PDFs that helps to inform directory visitors about your work.
These might be case studies, content marketing pieces, blog posts, etc. There are 6 media slots available - make sure to use all available slots!
If you link to a Resource item using a URL, you can again use a UTM link to traffic visitors from your directory profile.
Every resource should reinforce the type of work you want to be hired for.
Filters: these often include language, location, budget, and services offered
Filters are typically set by the directory owners. The goal is to allow the company's customers to find an appropriate partner to help them with a specific job.
Don't think of filters as administrative fields. Think of them as the words and categories a potential customer will use to decide whether you're relevant.
Make sure your selected services, locations, languages, and other attributes accurately reflect your ideal customer and actual capabilities.
Before you submit your profile for publishing:
Can a visitor understand who we help in 10 seconds?
Is our primary positioning obvious?
Have we clearly described our core services?
Does our profile use the same terminology customers use when searching?
Do our images demonstrate our actual work?
Do we have recognizable or relevant customer proof?
Do our resources support the services we want to sell?
Have we filled every available profile field?
Are our links current?
Are we using UTM parameters on relevant external links?
Would an ideal customer immediately understand why they should contact us?
Please contact support@partnerpage.io for further help and guidance!